Inngot - Adding value to your intellectual property

Unlock and leverage the value in your intellectual property and intangible assets

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Custom solutions built to satisfy your IP and business requirements

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What do you need from your IP?

Our online platform provides a standardised way to address the most common IP challenges businesses face.

If your requirements are more specific, we offer custom services to suit your situation.

Valuation

Audit

Strategy

Training

Research

Valuation

Identify the hidden value in your intellectual property

Our custom IP valuation reports include an in-depth assessment of your IP and intangibles, quantifying their value in your current and future markets

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When should you opt for a custom IP valuation?

Your IP or your company is at an early stage of development

Your IP portfolio is particularly large or diverse

Your organisational structure is more involved

Your market applications are still being determined

You are contemplating a specialised transaction

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Discover the value of your hidden assets

What makes your business tick and drive its market value?

Custom IP valuations start by understanding the context for your requirement (in particular, whether there is a particular type of transaction you wish to facilitate). This provides us with the background needed to propose the most appropriate methodologies and confirm our information requirements.

The next phase involves getting a deep understanding of your IP portfolio and setting it in a market context. Depending on your needs and your intangible assets’ characteristics, this may include landscaping studies, specific prior art searches, analysis of business intelligence reports to understand market trends, and specialist licensing database queries.

Tailored to your business and IP

Inngot’s team compiles a comprehensive report tailored to your needs and circumstances

Once our asset analysis is complete, we turn to your financials, which normally include historical expenditure and forward-looking projections. Typically, our work extends to identification of comparable transactions (including M&A activity and investment benchmarks), as well as considering how your IP is expected to generate value over the coming years.

Our approach ensures that your audience gets a well-balanced picture of your current achievements and your IP’s future potential. We can provide our reports either in a conventional reporting format or as a PowerPoint deck.

IP valuation in practice

Our value calculations use up to three different approaches, depending on your portfolio characteristics and your needs

Income

The most commonly used method of IP valuation. Income approaches value your IP and intangible assets on the basis of their potential to create future economic returns, expressed as a present-day value. Typically, this involves determining what someone else would pay to license them from you.

Market

IP is not a commodity, and its unique characteristics mean care needs to be exercised when drawing market comparisons. Nevertheless, it is useful to seek out any relevant precedents in order to provide context. IP is seldom bought and sold on its own, but often forms the motivation for M&A activity.

Cost

Intangible assets are often worth a great deal more than their cost of creation. However, it is often useful to consider the present value of the investment made in creating them, especially where your IP resides in software. As well as quantifying the cost of reproduction, , we can also consider their replacement cost where appropriate.

What can an IP valuation do for you?

All companies have IP and intangible assets, and will have built up a significant bank of assets that are rarely identified or fully exploited

IP is complex and comes in many forms. Much of your investment in it cannot be recognised on your balance sheet – and it may be worth many times its cost of creation.

The old axiom, “if you can’t measure it, you can’t manage it”, could have been written for IP. Determining how much your intellectual property and intangible assets are really worth can be a critical step toward realising your enterprise’s full value.

Audit

Explore and understand your intellectual property

An IP audit provides an in-depth review of all your intangible assets, identifying opportunities to strengthen your competitive advantage

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Why get an IP audit?

Identify valuable intangible assets you don’t know you own, or don’t realise have value

Highlight risks requiring your attention and opportunities for improved IP management and protection

Create a tailored plan including actionable insights and next steps which prioritise the IP that delivers real value

Inform decisions regarding allocation of resources for ongoing IP development

Demonstrate active strategic management of IP to back up applications for funding and business support

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Practical advice – not box–ticking

Inngot’s audits benefit from our unique blend of expertise in business support, IP management, protection and commercialisation

As we do not file patent and trade mark applications ourselves, you can be confident that we will only recommend additional protection steps that are clearly in the best interest of your company.

Inngot has delivered hundreds of IP audits for all types and sizes of businesses from start-up companies to multinational corporations. We are a principal delivery partner for the UK IPO IP Audits Plus and IP Access schemes, as well as for the Advanced Propulsion Centre. We also work closely with business support organisations including Innovate UK EDGE, the Welsh Government and Scottish Enterprise.

If you’re a small but growing business, Inngot’s IP audits may be eligible for support from grant initiatives – talk to us to find out more.

Identify, protect and manage all your company’s IP and intangible assets

Every company has IP and intangible assets; few firms know what they all are or how to make best use of them

IP is complex and comes in many forms, which are not always recognised by companies. As well as being able to analyse the strengths and weaknesses of registered IP portfolios, Inngot is an expert at identifying and uncovering ‘hidden’ IP – trade secrets, rights in contracts, databases and customer intelligence.

With our unique expertise, processes and software, we uncover the full breadth of intangibles a company owns. The team applies real-world commercial IP experience and advice gained from launching, growing and exiting IP-rich companies.

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What does an Inngot audit cover?

Patents

Protect inventions of a technical nature. We look at any granted or pending rights and assess whether you have opportunities to apply for additional patents

Trade marks

Protect brands by claiming rights to distinctive words and images. We examine what you have registered and identify scope to enhance your portfolio

Designs

Protect purely stylistic, non-technical elements; may be registered or unregistered. We examine what you own and help you determine whether further protection could be obtainable

Copyright

The most widespread asset class of all, protecting original creative expressions of all kinds, however recorded. We help you understand the breadth and depth of assets which enjoy protection, and provide advice on steps to avoid infringement

Contracts

Binding agreements with customers, agents, distributors, partners and staff. These can affect the ownership, scope and rights to use IP. We review key IP-related contracts as part of the audit process

Resources

Most organisations have a range of other internally-owned intangible assets such as trade secrets, know-how and proprietary data and algorithms. We know where they are hiding!

Relationships

Non-contractual business relationship assets, like customer databases, social media platforms and influencer connections can be vital to commercial success

Recommendations

Independent parties may have endorsed your products or services, recognised you with awards, or provided permissions to trade. These are all value-generative intangibles

Strategy

A well-informed strategy for your intellectual property

An IP strategy from Inngot experts delivers a structured plan to manage and build your IP and intangible asset portfolio to drive commercial success

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Why do you need an IP strategy from Inngot?

Understand what IP and intangibles you own

Ensure your IP supports achievement of your company objectives

Align finance, legal, R&D, production and sales and marketing around a clear IP strategy

Identify what you have spent on IP, what it contributes and what it could be worth

Use your existing resources more effectively, prioritising the most important developments, products and services

Leverage your valuable IP assets to enhance your competitive position

Explore options for IP licensing, sale, or spin-out ventures

Scope out opportunities to expand your IP’s reach into new market sectors and territories

Understand the best way to protect your IP

Differentiate product and service USPs through unique offerings

Stand out form the crowd with effective IP strategy

IP strategy drives innovation and growth

Inngot’s IP strategy service delivers an in-depth analysis of the IP and intangibles that you own, what they currently contribute, where they sit in your marketplace, and how they can be best protected, managed and commercialised for growth.

Benefit from an objective, independent evaluation of your IP and intangibles
Plan research, product and service development, protection, funding, and growth more effectively
Gain commercialisation advice and insights into what drives IP value
Understand how to structure and prioritise your assets and allocate resources to them
Give your business a competitive advantage by leveraging what differentiates you from your competitors

The expertise to drive your strategy

Our team’s advice draws on over 100 years of experience, gained in business support, IP protection and management and corporate finance

An IP strategy needs to serve your needs. We aim to establish a clear set of priorities at the outset, to ensure the advice you receive from Inngot is practical, relevant, effective and insightful.

We always look at strategy through a commercial lens. Depending on what makes your organisation innovative, and how you intend to grow it, patenting could be crucial to your future success – or might be an expensive irrelevance. Since we don’t register rights for companies, you can be assured our recommendations on protection strategies are objective. If further protection is required, we know plenty of highly experienced practitioners that can help you obtain it.

The team is also uniquely positioned to help you understand the intersection between IP, intangibles and finance, so businesses and other IP-owning bodies, such as universities, can fully exploit the value of their assets.

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Training

Develop your knowledge of intellectual property

Understand the full range of IP and intangible assets, and learn how to protect them, manage them and grow their value

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IP online webinars and masterclasses-min

What benefits does IP training give you?

Gain an understanding of IP law and practice

Discuss, collaborate, practice and role play, whilst applying what you’ve learned to your own IP

Learn the skills needed to execute your IP strategy

Find out how to get more value from your IP

Design a flexible programme to meet your needs

Learn how to manage and leverage your IP

Get to grips with intellectual property and intangible assets

All organisations have IP and intangible assets. Relatively few know the full extent of the IP they own, or have a clear idea of its value. Understanding the breadth and diversity of IP and how it drives value is critical to identifying commercialisation opportunities and creating an IP strategy to drive growth.

Inngot’s custom IP training sessions are tailored to your needs and objectives, using real-world case studies relating to Intellectual property and intangibles gathered from our own extensive experience.

Training can be delivered on a one-to-one basis or as group sessions, either in person or online, via virtual classrooms, training events, forums, conferences, or webinars.

Training for companies from start-ups to international organisations

While we know our theory, most clients value the practical, applied nature of Inngot’s training sessions, informed by our hands-on expertise in business support, IP management, protection and commercialisation, gained from scaling IP-rich businesses.

Our IP training can give you and your team a general overview of law and practice for IP and intangibles, or can be tailored to focus on topics directly relevant to your organisation and its current challenges or goals.

Inngot has delivered training to and for banks, business advisors, law firms, NGOs, national and international IP offices and innovation agencies, including UKIPO, IPOS, EUIPO, Innovate UK EDGE, universities and national and international companies.

In person

In-person training offers the best opportunity to learn, discuss, practice and role play, all live and with guidance from an Inngot expert on hand. Exploring topics in group sessions also fosters internal collaboration. Training can be conducted in a one-to-one, group, or conference setting depending on your requirements.

Online

Online training is best when accommodating attendees in multiple locations. It is generally easier to organise, reduces costs and offers the ability to record sessions for future review. Training and masterclasses can be delivered as webinars, online forums or events, virtual classrooms or conferences.

Martin Brassell speaking at Singapore IP week

Guest speaking

Inngot team members have participated and delivered keynote addresses at major international IP conferences and events, including the High-Growth Technology Business conference, Singapore IP Week, Confederation of Indian Industry conferences and Korea’s Intellectual Property Finance Forum in Korea, as well as online events for the Enterprise Europe Network, Knowledge Transfer Network and many more.

IP training topics

IP identification

Few organisations know the full extent of the intellectual property and intangible assets they own. Some mistakenly assume they don’t have any IP, because they don’t own any patents or trade marks. But your intangible asset portfolio is about far more than just registered rights – it extends to copyright materials, contracts, ‘know how’ (like trade secrets, processes, market knowledge), customer lists, and much more.

Our training helps companies and organisations identify and catalogue all their IP. With that knowledge, they can work out which IP delivers most value to the company, how that value can be developed and leveraged, and how best to protect it.

IP finance

Traditionally, companies wanting to get funding had to have physical assets like buildings and machinery. But in today’s knowledge-driven economy, intangible assets are now driving company value. Inngot is a thought leader in the use of IP as collateral in raising finance, and works with NGOs, government agencies and global banks to develop the new IP-based finance system.

Through guidance and training, we help IP-rich companies and the banks that lend to them understand how to use IP as collateral to secure growth funding.

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How we deliver our training

One-to-one training

We can provide one-to-one training tailored to your personal goals, providing your key team members with the undivided attention of an Inngot expert. This can be particularly useful in working through specific challenges or objectives relating to your IP and intangibles.

Group sessions

Training everyone at once, or dividing delegates into groups, reduces the time and cost needed to get everyone up to speed. Group training can be customised, covering broad IP topics, specific circumstances and challenges that are already a focus for your organisation or team, or a combination of the two. Group sessions allow participants to discuss, collaborate, practice and role play.

Masterclasses

Masterclasses focus on understanding IP and intangibles, how IP can be used and valued, illustrated with interactive exercises, case studies and practical walk-throughs. Delegates can be from a range of different organisations or companies. Masterclasses can be delivered online and in person across a range of platforms. Inngot has experience of delivering masterclasses with the EUIPO, UKIPO, UK Department of International Trade, APC, Innovate UK EDGE and more.

Research

Policy questions answered by thought leaders in IP

Global organisations, government departments, innovation agencies and professional bodies trust Inngot to deliver authoritative research

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Why choose Inngot as your research partner?

Experienced in conducting primary and secondary research

Experts in the use of intangible assets to facilitate access to finance

Regular speakers at conferences and exhibitions

Specialists in IP identification, valuation, commercialisation

Trusted by leading international organisations

Research and analysis from Inngot

Experts in the field of intellectual property and intangible assets

We don’t just help companies understand and leverage their IP. We also help global organisations, governments, IP offices, innovation agencies and international business groups with top-level IP policy research. Generally, the conversation starts with a discussion on how to move the goalposts to make it easier to use IP to stimulate economic growth.

If you are looking for a world-leading research partner to investigate top-level policy matters relating to IP and intangible assets, look no further than Inngot.

Research projects

Click the link to our recent published research

See our published research

IP and intangibles are now key to 21st century economies

IP is the lifeblood of commercial enterprise

We live in a world where businesses invest one-third more in ‘soft’ intangibles than they do in ‘hard’ intangibles; where in Europe and the US, 75-90% of listed company value is no longer attributable to physical assets on the balance sheet; where between 30-40% of business sale values are routinely attributed to identifiable intangibles (before considering goodwill); and where IP licensing incomes in growth economies are rising by billions of dollars annually.

In this new world, intangibles drive value – but these non-physical assets are often poorly represented in company accounts, and largely ignored by financiers. Over more than a decade of specialist primary and secondary research, Inngot has developed a deep understanding of the issues and opportunities this asset class presents. This has translated into a series of authoritative and influential reports.

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Commercial IP experience and realisation

Research informed by real-world IP experience

Senior team with experience advising IP rich companies and organisations
Real-world experience running start-ups, scale-ups, and enterprise companies
In-depth research projects conducted for multiple clients into how to unlock hidden value of IP and intangibles
Extensive network of contacts across the IP and IP-based finance eco-system
Clients include WIPO, OECD, UK IPO, IPO Singapore, ACCA, international banks, charities and government departments

Martin Brassell FRSA

Co-founder and CEO

Martin is a thought leader on IP finance and the identification and valuation processes needed to facilitate it. Martin is a former journalist and has delivered primary research projects across the IP5 (European Union, Japan, Korea, China, and the US) as well as for NGOs including the OECD and WIPO. He has first-hand experience of creating, registering, enforcing and licensing IP over a 15-year period prior to co-founding the company in 2007. As a high growth business coach, he has assisted multiple start-ups with fundraising and IP creation. Martin is a frequent speaker at international conferences and events.

Dr Alison Orr

Head of IP relations

Alison has a background in patent law, a BSc in molecular biology and a PhD in clinical medicine. She has worked on UK, European and international patent applications, including hearings before the European Patent Office (EPO) in Munich. Alison spent 10 years as an advisor within the EU’s Enterprise Europe Network (EEN), chairing an EEN-wide IP Working Group and acting as EU IPR Helpdesk IP ambassador. She has delivered policy work across Europe and Asia for clients including NGOs and national IP agencies.

Dr Ian Goodyer

Head of IP services

Ian has a PhD in molecular biology and a post-graduate qualification in IP law. He was a Senior Post Doctoral Fellow at the Welcome Trust Centre for Human Genetics and has worked for a FTSE 100 organisation in R&D and commercialisation of innovation. He has delivered policy work across Europe and Asia for clients including NGOs and national IP agencies. Ian also works with and advises universities and UK government agencies on IP issues as an expert in the field of IP commercialisation.