Inngot was founded in 2007 by information industry professional Martin Brassell FRSA and international finance law expert Professor Iwan Davies . Our board also includes experts in database and systems design (Dr David Harvey), intellectual property licensing and exploitation (David Hulston) and information management (Joanne Helson).

We're on a mission to help organisations everywhere unlock the commercial potential of their IP and intangibles. Our services solve the twin problems of asset identification and valuation that have made it difficult for companies to harness this vital source of value, normally absent from balance sheets.

We recognise that not all organisations are all that familiar with IP. That's why we've developed classification structures, tools and interfaces which address the language barrier and make it easy to get to grips with the subject. It's also why we are harnessing the power of the Internet to deliver them to you today.

Our Team

We’re a focused and experienced team dedicated to helping you get the most from your IP.

Dr Alison Orr | Head of IP Relations

Dr Alison Orr has a BSc in Molecular Biology from Glasgow and a D.Phil. Clinical Medicine from Oxford. A part-qualified patent attorney, she worked in private practice before moving into the world of IP commercialisation. Alison heads Inngot’s relations with IP and innovation agencies, government bodies and business support organisations and networks, both in the UK and abroad. She has helped shape Inngot’s intangible asset identification tools and leads on many IP audits and technology evaluations.

Dr Ian Goodyer | Head of IP Services

Dr Ian Goodyer has a PhD in molecular biology and a post-grad qualification in IP law. He is an associate member of CIPA and the IILP. With many years’ experience running his own high-tech start-up, Ian has hands-on experience of filing/prosecuting patents and trade marks. Ian leads on IP audits, technology evaluations, commercialisation of university IP, and national and international IP consulting assignments. He has also led Inngot’s use of Artifical Intelligence to explore IP rights quality, and has helped shape Inngot’s intangible asset identification tools.

James Andrews | Head of Finance & Insurance Markets

James Andrews has a BSc in Metallurgical Engineering, and is a Member of the Institute of Asset Management and a qualified Treasurer (MCT level). He has many years’ experience in credit risk management roles in international banks and in infrastructure insurance project management. James leads Inngot’s relationships with banks and insurers, and supports the development of new scoring models, ensuring that they always meet customer requirements.

Phil Bailey | Lending Relationships Manager

Phil Bailey has a BSc in Psychology from The City University, London, and has worked in corporate banking for more than 28 years. His experience covers the full spectrum of bank lending from debt origination through business rescue (as a Turnaround Director) and then heading up a Banking Recovery Team. At Inngot, Phil will developing its bank relationships, working closely with lenders and partners to streamline any procedures for integrating Inngot’s tools.

Paul Rogers | Operations Manager

Paul Rogers is qualified to post-graduate level in Business and Management and is a Fellow of the Chartered Management Institute. With experience in engineering, advisory and consultancy roles, Paul leads Inngot’s head office operations and supervises delivery of its services to customers. He also manages relationships with a number of Inngot’s key partners and networks.

Amanda Foley | Services & Support Executive

Amanda Foley has a BA in History & English Literature from Keele University and a PGCE in Further Education. She has worked in banking and renewable energy and has also taught English as a Second Language. At Inngot, Amanda is the first port of call for customer enquiries and platform support, supervising online chat responses, and refining the user experience.

Sabreena Bari | Risk Analyst

Sabreena Bari has a First Class BA in Business and Financial Management. She joined Inngot after working in retail management. She leads the moderation of IP valuations conducted using Inngot’s platform, and supervises the introduction of enhancements to the online IP toolkit. She has been closely involved in the application of new data sources and risk scoring techniques. She speaks Urdu, Punjabi and Hindi.

Rita Sau Ping Davies | Business Analyst

Rita Sau Ping Davies has a BA in Informatics & Management Studies, a Postgraduate Diploma in Management Studies and a Diploma in Supply Chain & Operations. She is an associate member, IoSCM, and has worked in publishing, the travel industry and manufacturing. She supports Inngot’s activities in Asian markets through market research, intelligence gathering and data analysis. She speaks Mandarin and Cantonese.

Nicholas Page | Senior Business Researcher

Nick Page has a First Class BSc in International Business from Swansea University, which included a one year study placement at Dalhousie University, Canada. Prior to joining Inngot, he worked in sales, marketing and IT. Nick leads Inngot’s technical, commercial and market research supporting platform enhancements, IP audits, technology evaluations, and policy work.

Liam Swinn | Business Researcher

Liam Swinn has a BA in History from Swansea University. At Inngot, he carries out technical, commercial and market research supporting platform enhancements, IP audits,  technology evaluations, and policy work.

Zack Evans | Junior Developer

Zack Evans is currently studying for a BEng in Software Engineering at University of Wales, Trinity St David through a degree apprenticeship scheme. He has an Extended Diploma in IT with a triple distinction, and is a national finalist in the UK WorldSkills competition for web design. He works for Inngot assisting in the implementation of enhancements to Inngot’s online platform and website.

Martin Croft | PR & Communications Manager

Martin Croft has a BA in English and an MA in American Studies. He worked for leading business titles, including Marketing Week and banking and finance magazines such as Accountancy, and for a national newspaper on the city desk before moving into PR and marketing for industry trade bodies. At Inngot, he leads on content generation for Inngot’s website and social media and manages media relations and communications.

Ryan Buckle | Direct & Digital Marketing Manager

Ryan Buckle has a first-class BA Hons in Health Sciences from the University of St Mark and St John in Plymouth. The founder of multiple start-ups in sales and marketing and training, he has run companies handling contracts from clients including government departments and large enterprises. Ryan leads on digital marketing, sales, and lead generation.

Customers and partners we have worked with

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