+(44) 333 800 8090 
Inngot CEO Martin Brassell is speaking on IP debt finance and IP collateral protection insurance at a hybrid event, Intangible Assets & Brand as Business Value Driver, taking place in Kuala Lumpur, Malaysia, on 24 August 2022.
Further details and booking information can be found here.
The event has been organised by leading Asian IP services provider Adastra and the Branding Association of Malaysia. The event starts at 3.30pm Malaysian time (MYT) and runs until 6.30pm MYT (8.30 to 11.30 British Summer Time/BST).
Other speakers include representatives from leading Malaysian banks and finance companies, financial advisers, tech and healthcare companies and innovation agencies.
Inngot specialises in IP monetisation and IP-based finance and has worked in Malaysia since 2013. It was involved alongside UK innovation charity NESTA in advising on the creation of Malaysia’s ground-breaking National Corporate Innovation Index (NCII), which concerned the development and calibration and launch of a tool to quantify the ‘return on innovation’ being achieved by participating Malaysian PLCs.
Martin Brassell is a world-recognised expert on IP and intangible assets and their use in securing business finance, particularly for SMEs.
His research and policy work includes co-writing two reports for the OECD – Secured lending for SMEs: making effective use of registries and intangibles (OECD, 2022) and Fostering the Use of Intangibles to Strengthen SME Access to Finance (OECD, 2019); co-writing the UK IPO’s Banking on IP? and Hidden Value reports; and co-writing a book for Oxford University Press, Economic Approaches to Intellectual Property. In 2021, he was included in the IAM Strategy 300 list of the world’s leading IP strategists.
In addition to research and policy projects, Martin also has real-world practical experience of running IP-rich businesses and of working as a high-level business coach and advisor on IP, IP valuation and strategic management.
