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WTR interviews Inngot CEO Martin Brassell about IP-based finance: ‘Why not now?’

July 15, 2021

Martin Croft

Martin Croft has a BA in English and an MA in American Studies. He worked for leading business titles, including Marketing Week and banking and finance magazines such as Accountancy, and for a national newspaper on the city desk before moving into PR and marketing for industry trade bodies. At Inngot, he leads on content generation for Inngot’s website and social media and manages media relations and communications.

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World Trademark Review interviews Inngot co-founder and CEO Martin Brassell about raising £1m to finish and launch a revolutionary new online platform to drive the switch to IP-based finance. The new platform has been designed to allow IP and intangible assets to be identified, validated, valued and then insured. This process will empower IP-rich companies, insurers and lenders to use IP and intangibles as collateral for lending, freeing the value currently locked up in companies’ knowledge-based assets.

In the piece, Martin Brassell says:

“We think that one day most lending will be done this way. It is inevitable because of the rise of knowledge assets. Approaches and systems have to be found to facilitate this. Our challenge to the market is: ‘Why not now?’ It is becoming possible, with the way that we can collate and triangulate data, to get to an acceptable degree of confidence about the recoverable value to be able to insure it. And that is the tipping point that the market has had to reach.”

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