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Appraise™ is a new interactive IP planning tool which has been launched by Inngot, the leading provider of online intellectual property services. Appraise™ joins Inngot’s web-based toolkit, taking its place alongside Goldseam, the free IP profiling tool, and Sollomon®, the company’s ground-breaking valuation tool for IP and intangible assets.
Designed with small enterprises in mind, the Appraise™ interactive IP tool helps business owners and managers identify the risks and opportunities that matter most to their individual business when it comes to IP and intangible assets.
Appraise™ is a two-step process. First, the user finds out what all their IP and other non-physical assets are by completing a profile on the Inngot website. This secure 15-minute process acts as a personalised ‘mini-audit’.
The Appraise interactive action plan is then generated with a single click. It analyses all the IP rights and other ‘intellectual assets’ that have been discovered, creating a customised set of practical suggestions and risk alerts.
Based on lessons learnt from over 50 years’ combined experience in protecting and commercialising intellectual assets, Appraise™ acts as an online checklist. Users can review, show or hide individual items, mark action points as completed, and revisit the planner whenever necessary.
Inngot’s profiling and valuation services recently won a global best practice award from Microsoft, who is also supporting use of the new Appraise™ tool amongst its user base.
An early Microsoft-sponsored user, Agris Belte of Attova, said: “The Appraise™ intellectual property action plan is brilliant. It gives us specific guidelines on how to protect, strengthen and market our IP. It works in a form of checklist which is absolutely easy to use.”
Rosa Wilkinson, Director of Innovation at the UK Intellectual Property Office, adda: “We are always pleased to see new tools that help businesses understand and utilise their IP. Inngot is doing more than most to make IP accessible and relevant for small companies, especially in the area of finance. Appraise™ is an important addition to the resources they can use.”
Inngot offers a suite of online tools to help innovative businesses identify, manage and value intellectual property and intangible assets. In addition to its IP valuation tools, Inngot contributes to the international debate on how best to help SMEs in particular uncover and leverage the value locked up in their IP and intangible assets and offers bespoke IP valuation and technology valuation services.
