Inngot, the innovative web-based platform for intellectual property (IP) and intangible asset identification and valuation, has concluded a strategic alliance with global IP services company Rouse which will see Inngot and Rouse partner on a range of products and services.
The agreement sees Rouse making a strategic investment in Inngot through the acquisition of a minority stake. Both companies will continue to operate independently and will maintain separate brands.
Inngot co-founder and CEO Martin Brassell (pictured above, left) said:
“We’ve been working increasingly closely with Rouse over the past year and have experienced the benefits of their professionalism and reach at first-hand. Both our organisations have pushed the boundaries in helping companies harness their intangible assets more effectively. Through this new alliance, we will enable many more businesses to understand and unlock the value tied up in their IP.”
Rouse CEO Luke Minford (pictured above, right) commented: “We’re delighted to launch this new collaboration with Inngot. Our alliance further strengthens Rouse’ ability to deliver commercial IP strategy underpinned by forensic understanding of asset value."
“Economic conditions are tightening and market competition is intensifying across every industry and rights holders need to focus unerringly on capturing and leveraging every ounce of value from investments made. Together, Rouse and Inngot are unrivalled in our ability to guide clients on that journey.”
Rouse is widely recognised as one of the leading global IP consultancies, operating as a closely integrated network, with more than 600 people working out of 16 offices in 13 countries. It provides the full range of IP services, from portfolio management, disputes and enforcement through to strategy, consulting and commercialisation.
The new relationship with Inngot helps cement Rouse’ position as the preeminent provider of IP strategy advisory services globally, not least across Asia and the Middle East, where the firm’s specialist expertise is long-established. Inngot’s high profile work in emerging markets will ensure synergies between the two companies’ collaborative offer.
The two are already working together in the Middle East, where Inngot and Rouse partner on a version of Inngot's tools adapted for the United Arab Emirates.
Inngot’s identification and valuation systems, and its suite of easy-to-use, cost-effective valuation tools, bring a standardised framework to the field of IP management and valuation, and are helping to increase confidence in intangible assets across the finance industry. In difficult economic conditions, the ability to unlock latent value within innovation investments is a vital frontier of commercial growth for all rights holders, particularly within the SME community.
Inngot is also known for its work with governments, international Non-Governmental Organisations (NGOs) and leading business groups in developing policy that drives appreciation of the true value and significance of intangible assets in the 21st century global economy. The Organisation for Economic Co-operation and Development (OECD) has just published the latest report by Inngot CEO Martin Brassell, Fostering the use of intangibles to strengthen SME access to finance, based on Inngot’s international research.