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THE INNGOT APPROACH

"Many innovative businesses are reliant on software which is difficult to protect or describe. Inngot provides our members with a means of explaining what makes them special, so that we in turn can bring their IP to the attention of a wider audience."
Chris Dunkley
Director, SPARC Technology Network
www.sparcmiltonkeynes.com

WHAT ARE INTELLECTUAL ASSETS ANYWAY?

Read our guide - or find out more at the businesslink.gov.uk website.
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Creative thinking for the Creative Industries

Work has now started on the latest "Beacon" project from the Creative Industries Knowledge Transfer Network, being led by Inngot, into the challenges of realising value from copyright assets in the digital age.
The project title is "IP and open source: maximising the value of your IP without alienating your fans". Its focus is on identifying and assessing the business models most likely to deliver value to the industries through the next decade. Over a six-month period, information and opinion will be gathered from across the sector using one-to-one interviews, round table discussions, workshops and online survey tools.
The work is coming at an important time for the industry, as a new generation of devices like the iPad are stimulating fresh demand for content, and government works out how best to implement the first phase of the Digital Economy Act. At Inngot, we’re delighted to have been chosen by the KTN to lead this work, as so much of what we do relates to value creation from IP and intellectual assets.
If you’d like to get involved, make sure you’re registered on the Creative Industries KTN website and join the "official group" for this topic so that you see all the news first.